Last Update – January 2020
Who We Are
What Information And Personal Data We Might Collect About You
How We May Use Your Personal Data
The purpose of processing
How Is Your Information Shared
What Choices Can You Make About Your Data
How Do We Protect Your Data
1. Who We Are
Armata Di Mare belongs to FACIB SPA, from now on ARMATA. Headquarters are based in Italy, Via per Fagnano Olona 11 - 21058 Solbiate Olona
2. What Information and Personal Data We Might Collect About You
Information that you provide
In order to handle your purchases, provide customer service, improve our products, provide in-person experiences or events and send you information about our products, trends and promotions, we may ask you to provide your:
Full Name (first and last)
Date of birth (m/y) or age range
Clothing size/fit information
Social media information (handles, profile picture, gender, age range)
Account or loyalty user name/password
Payment information (credit/debit card, or paypal)
If you choose not to provide certain information to us, you may not be able to complete a purchase, participate in an experience, or receive other services or information.
Information that we automatically collect from you
When you visit our website or applications, we may automatically collect:
Browser types and version
Geo-location and in-store location
How you use our site (search terms, page views, referring sites, content views)
The information that we obtain from social media platforms depends on your account and privacy settings within the platforms and the platforms privacy policies. Some of the information above is collected on our websites through web browser cookies and other technologies (web beacons/gifs, pixels, page tags, script) that receive and store certain types of information whenever you interact with us or third parties that may direct you to our websites. We may use similar technologies to collect information when you use our applications. We use these tools for a variety of reasons, including to analyze and improve our websites and applications, or to remember your preferences and provide more personalized advertising.
3. How We Use Your Information
We use the information we collect for a variety of purposes, including:
To process your transactions and provide you with the products and services you request
To provide, maintain, protect, develop, and improve our websites, applications and services
To improve your experience on our websites and applications
For customer service, including to respond to your inquiries and requests
To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required
To analyze and learn about consumer trends and interests
To learn about the devices you use to access our website, applications and other online services
To personalize the content you see on our website and applications
To administer contests, sweepstakes, surveys and other promotions
To maintain your reward or loyalty program memberships (when accessible)
To provide you with communications, recommendations, ads, and other information of interest to you, including via interest-based advertising based on your online activities on our websites, applications and other online services
To maintain our community programs and focus groups
To protect our rights, as well as yours and others
To comply with our legal obligations
4. The purpose of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Platform services and hosting, Analytics and Contacting the User.
For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google LLC)
Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies; Usage Data.
Contacting the User
Mailing list or newsletter (This Website)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.
Personal Data collected: address; city; Cookies; country; date of birth; email address; first name; last name; ZIP/Postal code.
Contact form (this Website)
By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: various types of Data.
Platform services and hosting
These services have the purpose of hosting and running key components of this Website, therefore allowing the provision of this Website from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
Wix (Wix.com, Ltd.)
Wix is a platform provided by Wix.com, Ltd. that allows the Owner to build, run and host this Website.
Wix is highly customizable and can host websites from simple blogs to complex e-commerce platforms.
5. How Your Information Is Shared
Data may be used for data analytics, customer service and other operational purposes.
We do not allow your personal data to be used for cross-brand marketing by any other party.
We may share your information with our third party service providers (our contracted marketing house and provider, for example FTL MODA in NYC, or others) that work on our behalf, including by providing or fulfilling the products and services you request, authorizing and processing your payments, performing fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, website and application evaluation, data analysis, website improvements, and, where applicable, data cleansing, marketing, promotions and other services performed on our behalf or on behalf of our parent or affiliates.
In addition, we may share or transfer information about you to unrelated third parties:
when you engage in activities that are sponsored by third parties (e.g., cobranded offerings);
as required by law or a legal process, including investigating a potential crime
when we believe it is necessary to protect the rights, property, or safety of Armata di Mare or other persons.
We may also share your data in the event of an actual or potential sale, merger, acquisition or transfer of our business or assets.
We may use or share information that does not reasonably identify you with any third party and for any purpose.
6. What Choices Can You Make About Your Data
If you no longer wish to receive promotional emails or direct mail from ARMATA, you can contact Customer Service at CustomerCare@ArmataDiMare.com. A request to opt-out may take three to five business days to take effect. If you have a membership account with us, you may still receive communications related to your account, loyalty points or special officers (such as birthday discounts). An opt-out request will also not stop transactional emails related to your purchases. If you no longer wish to receive the text messages that you had consented to previously, you can text “STOP” after receiving a message.
Accessing or Deleting your Data
If you would like to receive a copy of the personal data that ARMATA has collected from or about you, you can send such request to CustomerCare@ArmataDiMare.com or call our office. You will be asked to verify your identity. If you would like ARMATA to delete your data, you can send such request to CustomerCare@ArmataDiMare.com or call our office.
Sale of Personal Data
At ARMATA, we do not share your personal data directly with third parties for their own marketing purposes in exchange for monetary consideration. However, as mentioned in this policy, we do engage in Interest-Based Advertising, where we allow third parties to place cookies, pixels, and trackers on our site to provide you with personalized ads. If you want to opt out of such advertising, please contact CustomerCare@ArmataDiMare.com or call our office.
If you are a California resident, you have the right, once per year, to request that we provide you with information about our sharing of information with third parties for their direct marketing purposes. If you would like to exercise this right, please contact us at CustomerCare@ArmataDiMare.com.
We may not discriminate against you for exercising your rights under the California Consumer Privacy Act. We may, however, provide a different level of service or charge a different rate if the difference is reasonably related to the value of your information.
6. How Do We Protect Your Data
We use commercially reasonable technical, administrative and physical security measures to protect the information that we collect or receive, in addition to contractual safeguards. Our websites use an industry standard encryption protocol known as Secure Socket Layer (SSL) to protect your order information. Each payment transaction made through our websites and applications (or any successor or similar digital property) will be transmitted using SSL encryption. We review our security measures periodically. Despite these measures, please be aware that no security measures are perfect or impenetrable.
Children’s Personal Information
ARMATA is concerned about the safety of children when they use the Internet. Our websites and applications are not directed to children under the age of 13. If we become aware that a user is under the age of 13 and has registered without prior verifiable parental consent, we will remove their information from our files. If a parent or guardian discovers that a child under the age of 13 has provided us with information, we ask that they contact us at
7. How Do You Contact ARMATA
Other requests and info can be requested directly at
Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.